How Anchor40 handles personal information
PRIVACY POLICYEffective date: 4 August 2026
1. Who is responsible for your information
Anchor40 is operated by Lourens C. Golden, trading as Anchor40. For purposes of South African privacy law, Anchor40 is the responsible party for personal information processed through the Website and related services.
Information Officer: Lourens C. Golden
Privacy contact: info@anchor40.com
Physical/business address:
2. Scope
This Privacy Policy explains how Anchor40 collects, uses, shares, stores and protects personal information when you visit anchor40.com, make a purchase, contact us, join a community, register for an offering, submit a prayer request or testimony, or otherwise interact with Anchor40.
3. Information we may collect
- Identity and contact information, such as your name, email address, telephone number and delivery address.
- Order and transaction information, such as products purchased, amount paid, payment status and transaction reference.
- Account, community or course information, where those services are offered.
- Communications, enquiries, feedback, prayer requests, testimonies and other content you choose to submit.
- Marketing preferences and consent records.
- Technical information, such as IP address, browser type, device information, cookie identifiers and Website activity.
- Fraud-prevention, security and compliance information where reasonably required.
4. How we collect information
- Directly from you when you place an order, complete a form, send an email, join a service or communicate with us.
- Automatically through cookies, server logs and similar Website technologies.
- From payment providers, couriers, community or course platforms and other service providers involved in fulfilling your request.
- From public or lawful sources where relevant and permitted.
5. Why we process personal information
- To process payments, fulfil orders and arrange delivery.
- To communicate about purchases, enquiries, returns, events, courses, speaking engagements or community access.
- To provide requested content, resources and services.
- To manage accounts, prevent fraud, secure the Website and maintain records.
- To improve the Website, products, communication and customer experience.
- To send marketing where permitted and to honour unsubscribe requests.
- To comply with tax, accounting, legal, regulatory and dispute-resolution obligations.
- To establish, exercise or defend legal rights.
6. Lawful grounds
Depending on the circumstances, Anchor40 processes personal information because it is necessary to perform a contract or take steps at your request, to comply with a legal obligation, to pursue a legitimate interest that does not unjustifiably override your rights, or because you have consented.
Where consent is the basis, you may withdraw it, but withdrawal does not make earlier lawful processing unlawful.
7. Payment information
Payments may be handled by PayFast or another approved payment provider. Complete card or banking details are ordinarily entered into the provider’s secure environment and are not intentionally stored by Anchor40.
Anchor40 may receive limited payment information such as payment status, amount, date, transaction reference, payer name and details required to fulfil an order or process a refund.
8. Cookies and analytics
The Website may use essential cookies for security, shopping-cart functions, sessions and basic operation. It may also use preference, performance or analytics cookies to understand Website use and improve services.
Where required, the Website will ask for consent before placing non-essential cookies. You may block or delete cookies in your browser, although some Website functions may then not work properly.
9. Sharing personal information
Anchor40 does not sell personal information. We may share information only as reasonably necessary with:
- payment gateways, banks and financial institutions;
- couriers, fulfilment partners and delivery providers;
- website, ecommerce, hosting, cloud, email, analytics and IT service providers;
- community or course platforms used to provide a service you requested;
- accountants, auditors, insurers, professional advisers and fraud-prevention providers;
- law-enforcement agencies, courts, regulators or public authorities where disclosure is lawfully required; and
- a lawful successor or purchaser if the business or relevant assets are reorganised or transferred, subject to appropriate safeguards.
10. Cross-border processing
Some service providers may store or process information outside South Africa. Where personal information is transferred across borders, Anchor40 will take reasonable steps to use providers and safeguards that meet applicable South African legal requirements.
11. Retention
We keep personal information only as long as reasonably necessary for the purpose for which it was collected, to provide services, maintain required records, resolve disputes, prevent fraud and comply with legal obligations.
When information is no longer authorised or required to be retained, it will be securely deleted, destroyed, de-identified or placed beyond use, as appropriate.
12. Security
Anchor40 takes reasonable technical and organisational measures to protect personal information against loss, damage, unauthorised destruction, unlawful access and unlawful processing. Measures may include access controls, password protection, secure hosting, software updates, backups and reputable payment and technology providers.
No electronic system is completely secure. Please protect your passwords, avoid sending unnecessary sensitive information by ordinary email and notify info@anchor40.com if you suspect a compromise.
13. Your rights
Subject to applicable law and reasonable identity verification, you may ask Anchor40 to:
- confirm whether we hold personal information about you;
- provide access to or a description of that information;
- correct or update inaccurate, irrelevant, excessive, outdated, incomplete or misleading information;
- delete or destroy information obtained unlawfully or no longer authorised to be retained;
- object to certain processing;
- withdraw consent where processing depends on consent; and
- stop direct-marketing communication.
Send requests to info@anchor40.com. We may request reasonable proof of identity and may refuse or limit a request where the law permits or requires it.
14. Direct marketing
Anchor40 will send electronic marketing only where permitted by law. Marketing messages will identify the sender and provide a simple method to opt out. You may unsubscribe through the message or by emailing info@anchor40.com.
Service messages concerning an order, account, security issue or policy change are not marketing and may still be sent where necessary.
15. Children
The Website is not designed for a child to make an online purchase or create an account without appropriate parent or guardian involvement. If we learn that a child’s personal information was collected without lawful authority, we will take reasonable steps to address or delete it.
16. Prayer requests, testimonies and community content
Information shared in prayer requests, testimonies or community posts may be personal or sensitive. Submit only what you are comfortable sharing and do not disclose another person’s private information without permission.
Public or group areas should not be treated as confidential unless Anchor40 expressly states otherwise. Anchor40 will use a testimonial publicly only with appropriate permission and may anonymise or edit it to protect privacy and dignity.
17. Third-party platforms and links
The Website may link to third-party websites or use external platforms. Their privacy policies apply to information they process. Anchor40 does not control their practices.
18. Security incidents
If Anchor40 becomes aware of a security compromise involving personal information, we will investigate, take reasonable containment steps and notify affected persons and the Information Regulator where required by law.
19. Complaints
Please first contact info@anchor40.com so that we can try to resolve your concern. You may also lodge a complaint with the Information Regulator (South Africa).
Information Regulator website: https://inforegulator.org.za
Telephone: 010 023 5200
Email: enquiries@inforegulator.org.za
20. Changes to this Privacy Policy
We may update this Privacy Policy when our practices, services or legal obligations change. The current version will be published on the Website with its effective date.
21. Contact
Information Officer: Lourens C. Golden
Email: info@anchor40.com
Website: https://anchor40.com
Physical/business address: 46 The Orchard, Longwy Avenue, Lorraine, Port Elizabeth, 6070